Image sourcing & disclosure

Original concepts.
Clear credit.

The portfolio now uses original AI-assisted artwork for fictional brands. These images are self-initiated design concepts, not commissioned projects, launched products or measured campaign results.

Original creative suite

New product and digital creatives cover food, beverages, packaging, cosmetics, fragrance, home care, wellness, fashion, electronics, baby care, household goods, mobile apps, SaaS, ecommerce, banking websites and marketing. Beverage work includes identity, packaging, social, outdoor, storefront, a video storyboard and two alternative poster routes.

Images were created with the included image generation tool. No paid stock purchases or external generation credits were used for this suite. The imagery is generated product illustration and mockup work, rather than original photography of manufactured products.

Full-resolution PNG originals and production prompts are retained with the creative assets. The website uses optimised WebP images where available and PNG originals for the remaining studies. Original logos and mockups were developed for each fictional brand; user reference posters informed the visual direction.

Provided hero artwork

The blue-sky and cloud artwork was supplied by the site owner and is used unchanged in the homepage hero. The page and contact backgrounds are white; the earlier mountain backdrop has been removed.

Earlier original section artwork

The SORA food styling, SaaS workflow, SOLI channel campaign, FOLD brand system and creative-process illustrations remain available in assets/creative-v2 and appear in supporting sections.

Remaining reference imagery

Some earlier editorial pages retain credited stock references. Those images are not presented as original Hey Mischief photography.

Unsplash photo licence for images from Unsplash.
Pexels licence for Pexels images.

Private provider experiment

An earlier ElevenLabs experiment is retained privately with its provider restrictions. It is not linked in this public portfolio.