/* Industry archive and category gallery */
.ig-landing-hero{min-height:73vh;padding:155px var(--gutter) 30px;background:#f1eee6;display:flex;flex-direction:column;justify-content:space-between}.ig-landing-hero h1{font:600 clamp(57px,9vw,126px)/.88 var(--display);letter-spacing:-.095em;margin:0;max-width:1100px}.ig-landing-hero h1 em,.ig-worlds h2 em,.ig-bottom h2 em,.ig-detail-copy h1 em,.ig-section-heading h2 em,.ig-testing-head h2 em,.ig-create-section h2 em,.ig-final-cta h2 em{font:italic 400 1em Georgia,serif;color:#83903b;letter-spacing:-.08em}.ig-lead{font:500 clamp(15px,1.5vw,20px)/1.45 var(--display);max-width:460px;color:#66695f;margin:24px 0 35px}.ig-hero-bottom{display:flex;justify-content:space-between;border-top:1px solid #2529203b;padding-top:14px;font:8px var(--mono);letter-spacing:.08em;color:#77796e}.ig-hero-bottom a b{font-size:14px;margin-left:12px;color:#71802d}.ig-worlds{background:#e5e2d9;padding:100px var(--gutter)}.ig-worlds-head,.ig-section-heading{display:flex;align-items:end;justify-content:space-between;gap:35px;margin-bottom:42px}.ig-worlds h2,.ig-section-heading h2,.ig-testing-head h2,.ig-create-section h2{font:600 clamp(45px,7vw,87px)/.92 var(--display);letter-spacing:-.09em;margin:0}.ig-worlds-head>p,.ig-section-heading>p{font-size:12px;line-height:1.7;color:#686b62;max-width:340px;margin:0 3% 6px 0}.ig-tile-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:15px}.ig-tile{grid-column:span 4;display:flex;flex-direction:column;min-width:0;color:#20231d}.ig-tile:nth-child(1),.ig-tile:nth-child(5),.ig-tile:nth-child(8){grid-column:span 6}.ig-tile-art{height:350px;position:relative;overflow:hidden;background:#c2ca99;isolation:isolate}.ig-tile:nth-child(1) .ig-tile-art,.ig-tile:nth-child(5) .ig-tile-art,.ig-tile:nth-child(8) .ig-tile-art{height:420px}.ig-tile-art>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;mix-blend-mode:multiply;opacity:.88;transition:transform .65s cubic-bezier(.2,.7,.1,1),filter .4s}.ig-tile:hover .ig-tile-art>img{transform:scale(1.055);filter:saturate(1.13)}.ig-tile-art:after{content:"";position:absolute;inset:0;z-index:0;background:linear-gradient(0deg,#141711b0 0%,transparent 52%);pointer-events:none}.ig-art-tag{position:absolute;top:14px;left:15px;z-index:1;font:7px var(--mono);letter-spacing:.12em;color:white;border:1px solid #ffffff88;padding:7px 9px;border-radius:20px}.ig-art-head{position:absolute;z-index:1;left:7%;bottom:8%;font:700 clamp(36px,5vw,67px)/.78 var(--display);letter-spacing:-.09em;color:#fff;text-shadow:0 3px 15px #0004;transition:transform .35s}.ig-art-head i{font:italic 400 1em Georgia,serif;color:#f5f0d1}.ig-tile:hover .ig-art-head{transform:translateY(-5px) scale(1.03);transform-origin:left bottom}.ig-pack,.ig-beauty-pack,.ig-home-pack,.ig-well-pack,.ig-bottle,.ig-house-label,.ig-luxe-mark,.ig-retail-label,.ig-fashion-stamp,.ig-tech-label,.ig-baby-mark,.ig-social{position:absolute;z-index:1;right:8%;top:22%;display:grid;place-content:center;text-align:center;color:#fff;background:#d24a29e8;width:104px;height:148px;transform:rotate(8deg);font:8px var(--mono);line-height:1.3;box-shadow:10px 13px 28px #0004}.ig-pack b,.ig-bottle b{font:700 16px var(--display)}.ig-social{right:auto;left:5%;top:12%;width:102px;height:134px;background:#e8c244;color:#27291f;transform:rotate(-8deg);font:8px var(--mono)}.ig-social b{font:700 17px/.84 var(--display)}.ig-beverage .ig-tile-art{background:#eda046}.ig-bottle{background:#f1dd80;color:#3f5132;width:80px;height:176px;border-radius:23px 23px 15px 15px;right:11%;top:20%;transform:rotate(-7deg)}.ig-beauty .ig-tile-art{background:#c4ad9d}.ig-beauty-pack{background:#eee8d9;color:#445746;width:87px;height:166px;right:13%;top:17%;font:9px var(--mono);transform:rotate(-6deg)}.ig-homecare .ig-tile-art{background:#b8c8ad}.ig-home-pack,.ig-well-pack,.ig-house-label{background:#f6f2e8;color:#586849;width:84px;height:158px;right:12%;top:18%;font:9px var(--mono);transform:rotate(7deg)}.ig-health .ig-tile-art{background:#b8bc88}.ig-well-pack{background:#dcb590;color:#4c3c35}.ig-fashion .ig-tile-art{background:#cb9981}.ig-fashion-stamp,.ig-baby-mark{background:#d9c65e;color:#342d25;width:102px;height:102px;border-radius:50%;right:12%;top:16%;transform:rotate(10deg)}.ig-electronics .ig-tile-art{background:#333a4d}.ig-tech-label{background:#f3f0e7;color:#292d35;width:110px;height:73px;right:7%;top:auto;bottom:13%;transform:rotate(-4deg)}.ig-baby .ig-tile-art{background:#d7bdb0}.ig-baby-mark{background:#e8d9cf;color:#5c676c}.ig-household .ig-tile-art{background:#afa997}.ig-luxury .ig-tile-art{background:#443c3d}.ig-luxe-mark{background:#e3cfaa;color:#473936;width:94px;height:160px;right:12%;top:17%;font:8px var(--mono);transform:rotate(4deg)}.ig-retail .ig-tile-art{background:#dcba81}.ig-retail-label{background:#f1e5ce;color:#3e392d;width:103px;height:91px;right:8%;top:auto;bottom:15%;transform:rotate(4deg)}.ig-tile-meta{padding:13px 2px 7px;border-top:1px solid #292c2539}.ig-tile-meta>span{display:block;font:7px var(--mono);letter-spacing:.06em;color:#777a6f}.ig-tile-meta>b{display:flex;justify-content:space-between;align-items:center;font:600 21px var(--display);letter-spacing:-.05em;margin-top:8px}.ig-tile-meta>b i{font:normal 18px var(--body);transition:transform .2s}.ig-tile:hover .ig-tile-meta>b i{transform:translate(4px,-4px)}.ig-tile-meta p{font-size:10px;line-height:1.45;color:#707268;margin:5px 0 0}.ig-disclaimer{font:8px/1.6 var(--mono);color:#76796e;margin:32px 0 0}.ig-bottom{background:#d9e375;padding:100px var(--gutter)}.ig-bottom h2{font:600 clamp(42px,6vw,78px)/.95 var(--display);letter-spacing:-.08em;margin:0}.ig-bottom>div{display:flex;gap:10px;margin-top:27px}.ig-bottom h2 em{color:#6c762d}
/* Category landing pages */
.ig-detail-hero{min-height:93vh;padding:128px var(--gutter) 62px;background:#191c17;color:#f3f0e8;display:grid;grid-template-columns:.78fr 1.22fr;gap:4vw;align-items:center;overflow:hidden}.ig-detail-copy{position:relative;z-index:2}.ig-back{display:inline-block;font:8px var(--mono);letter-spacing:.08em;color:#b7bdab;border-bottom:1px solid #ffffff54;padding-bottom:8px;margin-bottom:36px}.ig-detail-copy .eyebrow{color:#c7cdbd}.ig-detail-copy h1{font:600 clamp(52px,7vw,94px)/.9 var(--display);letter-spacing:-.09em;margin:0}.ig-detail-copy>p:not(.eyebrow){font-size:13px;line-height:1.65;color:#c3c7bb;max-width:420px;margin:23px 0}.ig-detail-count{display:flex;align-items:center;gap:12px;margin:28px 0 20px}.ig-detail-count b{font:600 24px var(--display);color:#dce971}.ig-detail-count span{font:7px var(--mono);letter-spacing:.08em;color:#b6bcaa;max-width:120px;line-height:1.4}.ig-tags{display:flex;gap:6px;flex-wrap:wrap;max-width:420px}.ig-tags span{font:7px var(--mono);padding:8px 9px;border:1px solid #ffffff4c;border-radius:20px;color:#d8dccf}.ig-detail-wall{min-height:590px;position:relative;display:grid;place-items:center;perspective:900px}.ig-detail-center{position:relative;width:65%;height:420px;transform:rotate(-2deg);z-index:2;box-shadow:0 30px 60px #0008;overflow:hidden;background:#ce9761}.ig-detail-center img{width:100%;height:100%;object-fit:cover;mix-blend-mode:multiply}.ig-detail-center:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,#191c17c9,transparent 70%)}.ig-detail-center>span,.ig-detail-center>b,.ig-detail-center>small{position:absolute;z-index:1;left:7%}.ig-detail-center>span{top:7%;font:7px var(--mono);border:1px solid #fff9;padding:6px 8px}.ig-detail-center>b{bottom:14%;font:600 clamp(34px,5vw,62px) var(--display);letter-spacing:-.08em}.ig-detail-center>small{bottom:7%;font:7px var(--mono);letter-spacing:.1em}.ig-wall-card{position:absolute;width:175px;height:210px;display:flex;flex-direction:column;justify-content:space-between;padding:13px;color:#24251f;box-shadow:0 15px 35px #0005;z-index:3;transition:transform .6s cubic-bezier(.2,.7,.1,1)}.ig-wall-card span{font:7px var(--mono)}.ig-wall-card b{font:600 29px/.82 var(--display);letter-spacing:-.08em}.ig-wall-one{top:2%;left:1%;background:#d6e067;transform:rotate(-10deg)}.ig-wall-two{top:7%;right:0;background:#efc685;transform:rotate(7deg);width:155px;height:175px}.ig-wall-three{bottom:4%;left:0;background:#d88c56;transform:rotate(5deg);height:160px}.ig-wall-four{bottom:0;right:5%;background:#ccd0bf;transform:rotate(-8deg);width:157px;height:170px}.ig-wall-five{top:43%;right:-4%;background:#e8e2d4;transform:rotate(8deg);width:154px;height:145px}.ig-detail-wall:hover .ig-wall-one{transform:translate(-7px,-8px) rotate(-13deg)}.ig-detail-wall:hover .ig-wall-two{transform:translate(9px,-7px) rotate(10deg)}.ig-detail-wall:hover .ig-wall-three{transform:translate(-10px,8px) rotate(8deg)}.ig-detail-wall:hover .ig-wall-four{transform:translate(7px,10px) rotate(-11deg)}.ig-detail-wall:hover .ig-wall-five{transform:translate(9px,0) rotate(11deg)}.ig-category-intro{padding:72px var(--gutter);background:#dce474;display:grid;grid-template-columns:.55fr 1fr;gap:12px 5vw;align-items:start}.ig-category-intro .eyebrow{grid-column:1/-1;color:#59622e}.ig-category-intro h2{font:600 clamp(38px,5.2vw,66px)/.98 var(--display);letter-spacing:-.075em;margin:0;max-width:760px}.ig-signal-list{display:grid;grid-template-columns:1fr 1fr;align-self:center;gap:0 14px}.ig-signal-list span{border-top:1px solid #25292040;padding:11px 0;font:8px var(--mono);color:#363b2c}.ig-gallery-section{padding:105px var(--gutter);background:#f2efe7}.ig-section-heading{margin-bottom:35px}.ig-filters{display:flex;overflow-x:auto;gap:6px;padding:0 0 14px;margin-bottom:20px}.ig-filters button{background:transparent;border:1px solid #32362e55;border-radius:22px;padding:9px 12px;font:7px var(--mono);white-space:nowrap;cursor:pointer}.ig-filters button.is-selected,.ig-filters button:hover{background:#20231d;color:#f6f3eb}.ig-project-grid{display:grid;grid-template-columns:repeat(12,1fr);grid-auto-flow:dense;gap:22px 14px}.ig-project{grid-column:span 4;padding:0;border:0;background:transparent;text-align:left;cursor:pointer;color:#252820}.ig-project:nth-child(6n+1),.ig-project:nth-child(6n+4){grid-column:span 8}.ig-project:nth-child(6n+2),.ig-project:nth-child(6n+5){grid-column:span 4}.ig-project:nth-child(6n+3){grid-column:span 5}.ig-project:nth-child(6n){grid-column:span 7}.ig-project-img{height:300px;position:relative;display:block;overflow:hidden;background:#b9a77b;isolation:isolate}.ig-project:nth-child(6n+1) .ig-project-img,.ig-project:nth-child(6n+4) .ig-project-img{height:390px}.ig-project:nth-child(6n+3) .ig-project-img{height:330px}.ig-project-img:before{content:"";position:absolute;inset:0;background-image:linear-gradient(0deg,#171a16b0,transparent 70%),var(--project-image);background-size:cover;background-position:center;mix-blend-mode:multiply;transition:transform .6s}.ig-project:hover .ig-project-img:before{transform:scale(1.06)}.ig-project-img>i{position:absolute;top:12px;left:12px;color:white;border:1px solid #ffffff9e;border-radius:20px;padding:6px 8px;font:6px var(--mono);font-style:normal;letter-spacing:.08em}.ig-project-img>b{position:absolute;left:7%;bottom:13%;font:700 clamp(34px,5.3vw,70px)/.8 var(--display);letter-spacing:-.09em;color:#fff;text-shadow:0 2px 16px #0006}.ig-project-img>small{position:absolute;bottom:5%;left:7%;font:7px var(--mono);color:#fff}.ig-project-caption{display:flex;justify-content:space-between;gap:10px;padding:12px 2px}.ig-project-caption>span{display:flex;flex-direction:column;gap:4px}.ig-project-caption small{font:7px var(--mono);color:#77796f}.ig-project-caption b{font:600 16px var(--display);letter-spacing:-.04em}.ig-project-caption i{font:8px var(--mono);font-style:normal;color:#77796f}.ig-project-caption em{font:7px var(--mono);font-style:normal;color:#6d7731;padding-top:10px;white-space:nowrap}.ig-project[hidden]{display:none!important}.ig-testing-section{padding:105px var(--gutter);background:#1b1e18;color:#f3f0e8}.ig-testing-head{max-width:720px;margin-bottom:43px}.ig-testing-head .eyebrow{color:#c7cfad}.ig-testing-head h2 em{color:#dbe76a}.ig-testing-head>p:last-child{font-size:12px;line-height:1.6;color:#bfc3b7;max-width:490px}.ig-testing-demo{display:grid;grid-template-columns:1.15fr .85fr;background:#282c24}.ig-testing-tabs{grid-column:1/-1;display:flex;gap:4px;overflow:auto;padding:12px}.ig-testing-tabs button{background:transparent;border:1px solid #ffffff3a;border-radius:20px;padding:9px 12px;color:#d4d8cb;font:7px var(--mono);white-space:nowrap;cursor:pointer}.ig-testing-tabs button.is-selected{background:#dce872;border-color:#dce872;color:#252820}.ig-testing-art{position:relative;min-height:480px;overflow:hidden;background:#cb964d}.ig-testing-art>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;mix-blend-mode:multiply}.ig-test-wash{position:absolute;inset:0;background:linear-gradient(90deg,#1b1e1877,transparent 65%),linear-gradient(0deg,#171a1699,transparent 45%)}.ig-test-brand,.ig-test-headline,.ig-test-product,.ig-creative-stamp{position:absolute;z-index:1}.ig-test-brand{top:7%;left:7%;font:800 21px/.75 var(--display);letter-spacing:-.08em}.ig-test-headline{top:29%;left:7%;font:700 clamp(52px,7vw,92px)/.8 var(--display);letter-spacing:-.1em}.ig-test-headline i{font:italic 400 1em Georgia,serif;color:#f0e9bd}.ig-test-product{bottom:17%;left:7%;border:1px solid #fff9;border-radius:20px;padding:10px 13px;font:7px var(--mono)}.ig-creative-stamp{bottom:5%;left:7%;font:6px var(--mono);letter-spacing:.09em}.ig-heat-signals,.ig-emotion-signals,.ig-score-signals{position:absolute;inset:0;z-index:2;opacity:0;pointer-events:none;transition:opacity .25s}.ig-heat-signals span{position:absolute;padding:6px 8px;background:#161912dc;border:1px solid #fff9;border-radius:20px;font:7px var(--mono)}.ig-heat-signals span b{color:#e0e96d}.ig-heat-signals span:nth-child(1){top:50%;right:23%}.ig-heat-signals span:nth-child(2){top:42%;left:8%}.ig-heat-signals span:nth-child(3){top:4%;left:5%}.ig-heat-signals span:nth-child(4){bottom:16%;left:5%}.ig-emotion-signals{display:flex;justify-content:space-evenly;align-items:center}.ig-emotion-signals span{font:8px var(--mono);background:#171a16b8;border:1px solid #fff9;padding:10px}.ig-score-signals{display:flex;align-items:center;justify-content:center;flex-direction:column;background:#171a1633}.ig-score-signals b{font:600 130px/.9 var(--display);color:#e4ee74}.ig-score-signals small{text-align:center;font:8px/1.4 var(--mono)}.ig-testing-art[data-mode=attention] .ig-heat-signals,.ig-testing-art[data-mode=emotion] .ig-emotion-signals,.ig-testing-art[data-mode=score] .ig-score-signals{opacity:1}.ig-testing-art[data-mode=emotion] .ig-test-headline,.ig-testing-art[data-mode=score] .ig-test-headline{opacity:.16}.ig-testing-readout{padding:30px;display:flex;flex-direction:column;align-items:flex-start}.ig-testing-readout .eyebrow{color:#c9d39f}.ig-testing-readout h3{font:600 clamp(28px,3.6vw,44px)/.95 var(--display);letter-spacing:-.07em;margin:18px 0 8px}.ig-testing-readout>p{font-size:10px;line-height:1.6;color:#c3c7bc;min-height:48px}.ig-audience-choices{display:flex;flex-wrap:wrap;gap:6px;margin:16px 0}.ig-audience-choices button{border:1px solid #ffffff40;border-radius:20px;background:transparent;color:#e0e3d9;padding:8px 10px;font:7px var(--mono);cursor:pointer}.ig-audience-choices button.is-selected{background:#dce872;color:#252820;border-color:#dce872}.ig-audience-current{font:7px var(--mono);color:#b4baa9}.ig-audience-current b{color:#e3ed75}.ig-testing-signals{display:flex;flex-wrap:wrap;gap:5px;margin:16px 0}.ig-testing-signals span{border:1px solid #ffffff43;border-radius:20px;padding:7px 9px;font:7px var(--mono);color:#d6dacd}.ig-testing-readout>a{margin-top:auto;border-bottom:1px solid #ffffff55;padding:8px 0;font:8px var(--mono)}.ig-testing-readout>a span{margin-left:12px;color:#e1eb70}.ig-testing-note{font:8px/1.55 var(--mono);color:#a9af9d;margin:15px 0 0}.ig-journey-section{padding:100px var(--gutter);background:#e5e1d7}.ig-journey{display:flex;overflow-x:auto;border-top:1px solid #30342b50;border-bottom:1px solid #30342b50}.ig-journey button{flex:1;min-width:130px;text-align:left;background:transparent;border:0;border-right:1px solid #30342b30;padding:16px 13px;cursor:pointer}.ig-journey button.is-selected{background:#dbe773}.ig-journey button small,.ig-journey button span{display:block;font:7px var(--mono);color:#77796d}.ig-journey button b{display:block;font:600 15px var(--display);margin:21px 0}.ig-journey-preview{margin-top:22px;display:grid;grid-template-columns:1.3fr .7fr;gap:26px;align-items:center}.ig-journey-image{height:370px;position:relative;overflow:hidden;background:#bd995d}.ig-journey-image img{width:100%;height:100%;object-fit:cover;mix-blend-mode:multiply}.ig-journey-image span{position:absolute;left:13px;top:13px;color:white;border:1px solid #ffffffa1;padding:7px 9px;font:7px var(--mono)}.ig-journey-preview>div:last-child h3{font:600 40px var(--display);letter-spacing:-.07em;margin:10px 0}.ig-journey-preview>div:last-child>p:last-child{font-size:11px;line-height:1.6;color:#686b62;max-width:290px}.ig-create-section{padding:105px var(--gutter);background:#dce474;display:grid;grid-template-columns:.9fr 1.1fr;gap:7vw}.ig-create-section .eyebrow{color:#59622e}.ig-create-section h2 em{color:#717d2c}.ig-create-section>div:first-child>p:last-of-type{font-size:11px;color:#535940}.ig-create-preview{margin-top:40px;height:205px;display:grid;place-items:center;background:#303427;color:#e2e96c;font:600 21px var(--display);letter-spacing:.04em}.ig-create-list{border-top:1px solid #30342765}.ig-create-list button{width:100%;display:grid;grid-template-columns:1fr auto;align-items:center;text-align:left;background:none;border:0;border-bottom:1px solid #30342765;padding:13px 0;cursor:pointer}.ig-create-list button span{font:500 14px var(--display)}.ig-create-list button b{font:16px var(--body);font-weight:400}.ig-create-list button small{grid-column:1/-1;display:none;font:9px var(--mono);color:#5d624e;padding:10px 0 2px}.ig-create-list button:hover small,.ig-create-list button:focus-visible small{display:block}.ig-case-section{padding:95px var(--gutter);background:#f1eee6}.ig-case-strip{display:grid;grid-template-columns:repeat(5,1fr);margin-top:40px}.ig-case-strip>div{position:relative;min-height:145px;padding:14px;border-top:1px solid #2a2d254d;border-right:1px solid #2a2d2530}.ig-case-strip small{font:7px var(--mono);color:#73766b}.ig-case-strip b{display:block;font:600 18px/1.05 var(--display);letter-spacing:-.04em;margin-top:26px;max-width:140px}.ig-case-strip>div>span{position:absolute;right:10px;top:50%;font-size:21px;color:#8a963f}.ig-next-section{padding:55px var(--gutter);background:#d9d6cc;display:grid;grid-template-columns:.35fr 1fr;gap:20px;align-items:center}.ig-next-section>[data-all-industries]{font:8px var(--mono);align-self:start;margin-top:13px}.ig-next-section>[data-industry-next]{min-height:165px;position:relative;display:flex;flex-direction:column;justify-content:space-between;padding:18px 21px;overflow:hidden;background:#34382c;color:#fff}.ig-next-section>[data-industry-next] img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.38;mix-blend-mode:screen}.ig-next-section>[data-industry-next]>span,.ig-next-section>[data-industry-next]>strong,.ig-next-section>[data-industry-next]>i{position:relative;z-index:1}.ig-next-section>[data-industry-next]>span{font:7px var(--mono);letter-spacing:.08em}.ig-next-section>[data-industry-next]>strong{font:600 clamp(28px,4vw,46px) var(--display);letter-spacing:-.07em}.ig-next-section>[data-industry-next]>i{font:normal 8px var(--mono);align-self:flex-end}.ig-final-cta{padding:105px var(--gutter);background:#1a1d17;color:#f4f1e9;text-align:center}.ig-final-cta .eyebrow{color:#c5cba9}.ig-final-cta h2{font:600 clamp(53px,8vw,100px)/.87 var(--display);letter-spacing:-.1em;margin:0}.ig-final-cta h2 em{color:#dce872}.ig-final-cta>p:not(.eyebrow){font-size:12px;line-height:1.5;color:#c3c6bb;max-width:390px;margin:24px auto}.ig-final-cta>div{display:flex;justify-content:center;gap:10px;flex-wrap:wrap}.ig-modal[hidden]{display:none}.ig-modal{position:fixed;z-index:2000;inset:0;background:#10120feb;backdrop-filter:blur(10px);display:grid;place-items:center;padding:4vw}.ig-modal-content{width:min(1100px,100%);max-height:90vh;overflow:auto;background:#f4f1e9;color:#20231d;display:grid;grid-template-columns:1.15fr .85fr}.ig-modal-close{position:absolute;right:25px;top:17px;color:white;background:transparent;border:0;font-size:36px;cursor:pointer}.ig-modal-image{min-height:520px;position:relative;background:#c2a672}.ig-modal-image img{width:100%;height:100%;position:absolute;object-fit:cover;mix-blend-mode:multiply}.ig-modal-image span{position:absolute;left:16px;top:16px;background:#f4f1e9;padding:8px 10px;font:7px var(--mono)}.ig-modal-copy{padding:34px;overflow:auto}.ig-modal-copy h2{font:600 48px/.95 var(--display);letter-spacing:-.08em;margin:10px 0 17px}.ig-modal-copy>p{font-size:11px;line-height:1.6;color:#64675e}.ig-modal-copy h3{font:8px var(--mono);margin:22px 0 5px}.ig-modal-tags{display:flex;flex-wrap:wrap;gap:5px;margin:10px 0 22px}.ig-modal-tags span{font:7px var(--mono);padding:8px;border:1px solid #34382d6b;border-radius:20px}.ig-modal-open{overflow:hidden}
@media(max-width:900px){.ig-tile{grid-column:span 6}.ig-tile:nth-child(1),.ig-tile:nth-child(5),.ig-tile:nth-child(8){grid-column:span 6}.ig-detail-hero{grid-template-columns:1fr}.ig-detail-wall{min-height:530px}.ig-detail-copy{max-width:720px}.ig-category-intro{grid-template-columns:1fr}.ig-category-intro .eyebrow{grid-column:auto}.ig-signal-list{max-width:620px}.ig-testing-demo{grid-template-columns:1fr}.ig-testing-readout{min-height:360px}.ig-project:nth-child(n){grid-column:span 6}.ig-project:nth-child(n) .ig-project-img{height:330px}.ig-create-section{grid-template-columns:1fr;gap:30px}}
@media(max-width:600px){.ig-landing-hero{min-height:76vh;padding-top:130px}.ig-landing-hero h1{font-size:clamp(51px,13vw,75px)}.ig-hero-bottom{font-size:7px}.ig-worlds,.ig-gallery-section,.ig-testing-section,.ig-journey-section,.ig-create-section,.ig-case-section{padding:70px var(--gutter)}.ig-worlds-head,.ig-section-heading{display:block;margin-bottom:28px}.ig-worlds-head>p,.ig-section-heading>p{margin:17px 0 0}.ig-tile-grid{grid-template-columns:1fr 1fr;gap:19px 9px}.ig-tile,.ig-tile:nth-child(n){grid-column:span 1}.ig-tile-art,.ig-tile:nth-child(n) .ig-tile-art{height:210px}.ig-tile:nth-child(1),.ig-tile:nth-child(8){grid-column:span 2}.ig-tile:nth-child(1) .ig-tile-art,.ig-tile:nth-child(8) .ig-tile-art{height:285px}.ig-art-head{font-size:36px}.ig-pack,.ig-beauty-pack,.ig-home-pack,.ig-well-pack,.ig-bottle,.ig-house-label,.ig-luxe-mark{transform:scale(.72) rotate(7deg);transform-origin:top right;right:4%;top:22%}.ig-social{transform:scale(.7) rotate(-8deg);transform-origin:top left}.ig-tile-meta>span{font-size:6px}.ig-tile-meta>b{font-size:14px}.ig-tile-meta p{font-size:8px}.ig-bottom{padding:70px var(--gutter)}.ig-bottom h2{font-size:43px}.ig-bottom>div{flex-direction:column;align-items:flex-start}.ig-detail-hero{padding:115px var(--gutter) 40px;min-height:0}.ig-detail-copy h1{font-size:clamp(50px,13vw,73px)}.ig-detail-wall{min-height:390px;margin:8px -10px 0;transform:scale(.96)}.ig-detail-center{width:69%;height:290px}.ig-wall-card{width:112px;height:130px;padding:9px}.ig-wall-card b{font-size:20px}.ig-wall-two,.ig-wall-five{width:106px;height:120px}.ig-wall-three,.ig-wall-four{height:112px}.ig-wall-five{right:-1%}.ig-category-intro{padding:60px var(--gutter)}.ig-category-intro h2{font-size:39px}.ig-signal-list{grid-template-columns:1fr 1fr;gap:0 8px}.ig-signal-list span{font-size:7px}.ig-section-heading h2,.ig-testing-head h2,.ig-create-section h2{font-size:49px}.ig-project-grid{grid-template-columns:1fr 1fr;gap:16px 9px}.ig-project:nth-child(n){grid-column:span 1}.ig-project:nth-child(n) .ig-project-img{height:205px}.ig-project:nth-child(6n+1) .ig-project-img,.ig-project:nth-child(6n+4) .ig-project-img{height:250px}.ig-project-img>b{font-size:32px}.ig-project-caption b{font-size:13px}.ig-project-caption i{font-size:7px}.ig-project-caption em{font-size:6px}.ig-testing-tabs{flex-wrap:nowrap}.ig-testing-art{min-height:380px}.ig-test-headline{font-size:55px}.ig-testing-readout{padding:21px;min-height:370px}.ig-testing-readout h3{font-size:32px}.ig-journey-preview{grid-template-columns:1fr}.ig-journey-image{height:270px}.ig-journey-preview>div:last-child h3{font-size:32px}.ig-create-preview{height:145px;margin-top:25px}.ig-create-list button span{font-size:12px}.ig-case-strip{grid-template-columns:1fr}.ig-case-strip>div{min-height:88px;border-right:0}.ig-case-strip b{margin-top:13px}.ig-case-strip>div>span{top:40%}.ig-next-section{grid-template-columns:1fr;padding:40px var(--gutter)}.ig-next-section>[data-industry-next]{min-height:145px}.ig-final-cta{padding:75px var(--gutter)}.ig-final-cta h2{font-size:55px}.ig-modal{padding:12px}.ig-modal-content{grid-template-columns:1fr;max-height:90vh}.ig-modal-image{min-height:245px}.ig-modal-copy{padding:20px}.ig-modal-copy h2{font-size:38px}.ig-modal-close{right:16px;top:9px}.ig-journey button{min-width:115px;padding:13px 9px}.ig-journey button b{font-size:13px}}
@media(prefers-reduced-motion:reduce){.ig-tile-art>img,.ig-art-head,.ig-wall-card,.ig-project-img:before,.ig-tile-meta>b i{transition:none!important}}
.ig-project-open{display:block;width:100%;padding:0;border:0;background:transparent;color:inherit;text-align:left;cursor:pointer}.ig-project-caption>a{font:7px var(--mono);font-style:normal;color:#6d7731;padding-top:10px;white-space:nowrap}.ig-gallery-empty{grid-column:1/-1;padding:35px 15px;border-top:1px solid var(--line);font-size:12px;color:var(--muted)}.ig-modal-testing-link{display:inline-block;margin:13px 0 0;border-bottom:1px solid var(--line);padding-bottom:7px;font:8px var(--mono)}
.ig-clarity-signals,.ig-audience-signals{position:absolute;inset:0;z-index:2;opacity:0;pointer-events:none;transition:opacity .25s}.ig-clarity-signals{display:flex;align-items:flex-end;justify-content:space-around;padding:0 4% 20%}.ig-clarity-signals span,.ig-audience-signals{font:7px var(--mono);background:#171a16dc;color:#fff;border:1px solid #fff9;padding:8px 10px;border-radius:20px}.ig-audience-signals{inset:38% auto auto 50%;transform:translateX(-50%);width:max-content;display:flex;flex-direction:column;gap:9px;text-align:center;border-radius:2px;padding:18px 22px}.ig-audience-signals b{font:600 24px var(--display);color:#dce872}.ig-audience-signals small{font:7px var(--mono);color:#c8cebd}.ig-testing-art[data-mode=clarity] .ig-clarity-signals,.ig-testing-art[data-mode=audience] .ig-audience-signals{opacity:1}.ig-testing-art[data-mode=clarity] .ig-test-brand,.ig-testing-art[data-mode=clarity] .ig-test-headline,.ig-testing-art[data-mode=clarity] .ig-test-product{filter:drop-shadow(0 0 8px #dce872)}.ig-testing-art[data-mode=audience] .ig-test-headline{opacity:.24}

/* Full original artwork, without generated template labels or colour washes. */
.ig-project-grid{grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:32px 20px}
.ig-project.original-art:nth-child(n){grid-column:auto}.ig-project.original-art:nth-child(n) .ig-project-img{height:auto;aspect-ratio:3/2;background:#eeebf0;border-radius:8px;border:1px solid var(--line)}
.ig-project.original-art.is-poster:nth-child(n) .ig-project-img{aspect-ratio:2/3}.ig-project.original-art .ig-project-img:before{display:none}
.ig-project.original-art img{display:block;width:100%;height:100%;object-fit:contain}.ig-project-caption{flex-wrap:wrap}
.ig-modal.original-art .ig-modal-image{background:#eeebf0;min-height:400px}.ig-modal.original-art .ig-modal-image img{object-fit:contain;mix-blend-mode:normal}.ig-modal.original-art .ig-modal-image span{display:none}
.ig-modal.original-art.is-poster .ig-modal-image{min-height:650px}
@media(max-width:600px){.ig-project-grid{grid-template-columns:1fr}.ig-modal.original-art.is-poster .ig-modal-image{min-height:550px}}